EST. 2023
THE GREATNESS TIMELINE
From a question that wouldn't go away to a movement of 191. Here is the road so far.
2023 — 2026
BEFORE GREATNESS
The question
Twenty-five years of magazines, fairs and conversations. One question that wouldn't go away: what makes someone great?
Not famous. Not rich. Great.
2023
The book
GREAT BOOK OF GREATNESS launched at MASTERS EXPO Amsterdam. 191 portraits. 200 works of art. 400 pages. Three years of writing, painting, doubting, starting over.
2024
Out into the world
The book travels. MASTERS EXPO returns. MASTERS SUMMER EXPO opens its doors.
Copies arrive at the doorstep of Marcel Boekhoorn, Thomas Kaplan, Cristiano Ronaldo, John de Mol, Richard Branson, Phil Knight and Taylor Swift — all featured in the book, all sending word back.
2025
HOUSE OF GREATNESS
The book becomes a place. An art collection. An environment. The 191 originals find their walls.
2025 — THE RECEPTION
ON THE WALLS
The Greatness Collection by YVESKE
From page to gallery. The originals, shown as they were meant to be seen — full scale, under light, among people.
The Greatness Collection
191 originals. One room. The whole idea, standing in front of you.
2026
The shelves
Three editions of MASTERS EXPO. Two editions of MASTERS SUMMER EXPO. Limited Edition sold out. Collector's Edition sold out.
Third printing now at retailers in Amsterdam, The Hague, Den Bosch, Eersel, Grave, Culemborg and Ibiza.